Corporate Website and Content Platform

A multi-division corporate site that loads in 1.1 seconds and tripled organic enquiries in nine months.

Client

Confidential - Engineering Group

Website

Duration

10 weeks

Delivered

2024

The challenge

The existing site was eight years old, not usable on mobile, took over eleven seconds to load, and required a developer for every content change. Organic search traffic had declined steadily for three years.

What we built

We rebuilt the site around the questions prospective clients actually ask, with a clear division-wise structure and a technical resource library. Performance work included modern image formats with responsive sizes, critical CSS inlining, deferred scripts and edge caching.

Technical SEO covered site architecture, structured data, canonicalisation, an XML sitemap and a full set of 301 redirects preserving the equity of the old URLs. A straightforward CMS lets the marketing team publish case studies, news and downloadable datasheets without any developer involvement.

The result

Load time fell from 11.4 seconds to 1.1 seconds. Organic sessions grew 214 percent and enquiry form submissions tripled within nine months. The marketing team now publishes several times a week without raising a ticket.