Corporate Website and Content Platform

The existing site was eight years old, not usable on mobile, took over eleven seconds to load, and required a developer for every content change. Organic search traffic had declined steadily for three years.

We rebuilt the site around the questions prospective clients actually ask, with a clear division-wise structure and a technical resource library. Performance work included modern image formats with responsive sizes, critical CSS inlining, deferred scripts and edge caching.

Technical SEO covered site architecture, structured data, canonicalisation, an XML sitemap and a full set of 301 redirects preserving the equity of the old URLs. A straightforward CMS lets the marketing team publish case studies, news and downloadable datasheets without any developer involvement.